Outdoor

  • Billboards
  • Panel dan midi billboards (more than 700 midi)
  • Permit and payment for POS (Point of Sales) placement tax
  • Umbul-umbul, banner and such

Direct Consumer Contact (DCC)

  • DCC is a promotional event that involves direct contact with consumers
  • DCC program can be categorized in 2 :
    • Reguler (event that last more than 6 months )
      • Reguler SPG , Merchandiser
    • Adhoc (short event )
      • Sampling
      • Market Redemption
      • Drawing
      • Direct selling
      • Spreading

Benefit from DCC Program

  • Direct contact with the consumer or target market
  • Cost per contact can be calculated
  • Information gathering
  • Consumer will directly feel the benefit of a product, thus encouraging the buying impulse